This topic has been seen on my blog many times before (see link here and here for more information on those posts), but never have done a BDIY on this topic. Your template, links, wording, and your personality can be a very big factor in the way you blog/how you present yourself to the blogging community. It can represent your take on blogging and how you want your blog to be seen by everyone.
Tip #1: Pick a template where everything can be clearly seen, accessed, and easy to read.
I get my themes from BloggerCandy, and I use the Build Your Own Background theme. I use this theme because it is one of their easier to read ones and you can personalize it whatever way you want to. As you can tell by my blog, I have just made it a white background because I didn't want it to be too risky for readers and didn't want them to be blinded by my funkiness. That being said, I did my header a little bit more fashionable than I usually do it to add a pop of color to the blog. And the font of this blog is very easy to read - it isn't a small font, nor is it in cursive or a crazy bubble letter font that you mistake an s for a z. If you want a kind of crazy font, but you can still read it, go to DaFont (crazy name, right?), because they have some really great ones that are actually readable.
Tip #2: Make sure links work to all of your posts/pages/emails/other websites.
The way I do this is I make sure (before I post my blog post for that day) that I check all of the links on that post and make sure they are worded correctly and lead to the right place. What I occasionally do also is that I check each link once a week just to make sure that people that are reading them at a later time can still get to the link, just incase they changed there URL or something in that nature.
Tip #3: Be welcoming to new followers/comments.
Try to make your blog welcoming and friendly to new readers and not complex for them to comment or follow you. Make sure your follower widget is on and near where your comment section is, just so it is easier for them to follow you instead of them going through your whole sidebar. And make sure your comments have a nice, welcoming message before you comment and visit their blog to thank them for commenting.
Tip #4: Stay up to date with fashion trends and your BLOG STATUS!
It is so last year to go out of trend with fashion and not keeping up with your blog! If you need help organizing your blog, here is a great post from Independent Fashion Bloggers on "How To Create A Weekly Editorial Calendar", which helps with when you post and what you post. And have your favorite fashion magazine sites on your bookmarks list, because you will be visiting them a lot to let your followers know what is the new trend and to make your blog more up to date.
Tip #5: Have FUN with your blog!
When your main goal is focusing on your layout, getting new followers, or staying up to date with fashion, throw some fun into your posts! Whether is it some jokes, or little quirky things about you, add it in! That is another thing we blog for - ourselves. Not just to get followers or comments, but to find ourselves through all of this.
Blogger Vs. Wordpress: Which is the best for fashion?